Distribution channel · Hotel QR

Bring Field Guide Builder to hotel guests.

Use a lobby QR, welcome message or reception card to send guests into Field Guide Builder: route logic, story-led stops, practical reminders and a clear starting point from the hotel area.

Guests use the guide for free. The generated report may include optional travel links such as hotels, tickets, tours or transport; these can be affiliate links and may earn Sign Hunters a commission at no extra cost to the guest.

What it is One QR opens Field Guide Builder through a guest-friendly landing.

Who it helps Guests with two or three hours who ask what to do now.

Hotel cost No app, no PMS integration, no paid API dependency for the hotel.

Open guest landing Open printable kit Contact Sign Hunters

For guests A useful first walk

Guests with a few hours can get a story-led walk instead of a random list of attractions.

For hotels Low-friction concierge value

The QR can sit at reception or inside a welcome message without staff needing to explain a new tool.

For Sign Hunters Trackable distribution signal

Partner QR clicks show which hotel surfaces send guests toward the main Field Guide Builder flow.

Guest problem “We have two hours. What should we actually do?”

That question is where a hotel can become useful without printing a long brochure or sending guests into a generic search result.

Sign Hunters answer A field guide, not a top-10 list.

The guest gets route logic, cultural context, practical reminders and story-led stops before any optional affiliate or booking action appears.

How it works

One QR, one path into Field Guide Builder.

The hotel places the QR.

Reception desk, lobby table, breakfast area, room card, WhatsApp welcome message or concierge PDF.

The guest opens Sign Hunters.

The guide starts from Istanbul and asks for area, time, pace and interests.

The guest gets a field guide.

Route, stops, cultural layers and practical reminders are built into the report.

Sign Hunters is not a ticketing or official museum service. The value is interpretation: helping guests read the city before any paid, ticketing or booking decision.

Pilot package

Start with a lightweight QR test, not a heavy integration.

The first version should be small enough to try at one desk, one lobby table or one guest message. No PMS integration, no app install, no paid API dependency for the hotel. Guests can use the walk for free.

1 QR landing page

A simple Sign Hunters page or QR destination for hotel guests. The guest-facing guide is free to open.

Guest field guide flow

Guests start from Istanbul, choose their available time and get a cultural walk.

Trackable clicks

Hotel QR clicks are logged as a separate product signal, without exposing guest identity. Optional travel-link clicks may also be logged for affiliate reporting.

Optional local layer

Later, the QR can be tuned around the hotel’s area: Sultanahmet, Galata, Karaköy or beyond.

Recommended pilot

Start with Istanbul hotels near Sultanahmet, Galata and Karaköy.

The first QR pilot should stay focused: hotels whose guests naturally ask “What can I do in two or three hours?” are the best fit.

Open guest landing See sample route Topkapi audio alternative

Area pilot examples

Three QR variants a hotel can test first.

Keep the first test simple: one hotel surface, one guest landing and one area signal. These examples let a hotel start with the neighbourhood its guests actually ask about.

Sultanahmet pilot Old City hotel guests

For guests asking about Hagia Sophia, Topkapi and Sultanahmet with two or three open hours.

Open guest variant →

Galata pilot Galata / Beyoğlu guests

For guests near the tower who want to cross from neighbourhood atmosphere into layered city history.

Open guest variant →

Karaköy pilot Port-side guests

For guests near the waterfront who want a quick cultural start before museums, ferries or food stops.

Open guest variant →

Partner kit

What the hotel receives for the pilot.

The pilot should be easy for staff to understand and easy for guests to use. Start with a small kit: one QR destination, three guest-facing messages and one measurable action.

Desk card Scan for a cultural walk

A small reception or lobby card that sends guests to the Istanbul field guide flow.

Welcome message Useful in WhatsApp or email

A short guest message the hotel can paste into pre-arrival or check-in communication.

Concierge note Staff can explain it in one line

“Scan this if you have two or three hours and want a meaningful walk nearby.”

Sample lobby line

Have a few hours in Istanbul? Scan this QR for a cultural walk with story-led stops and practical reminders.

Sample guest message

Before you head out, you can use Sign Hunters to build a free Istanbul city walk from your area. Optional travel links may appear later in the guide.

Open guest landing Open printable kit

Test the channel

Want to test this with your guests?

Start with one QR surface and one measurable guest action: opening the field guide. Guests use the guide for free; optional travel links may support Sign Hunters through affiliate commission. If guests use it, the next step is a hotel-area version.

Open guest landing Open printable kit Request a pilot